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Bollywood

That is how Bollywood journalism has modified… for the more serious – Bollywood Journalist

For the higher a part of my life I used to be in a newspaper, a type of media which is on its final legs in most developed international locations and Europe particularly.

In India, newspapers are nonetheless thriving with greater than 10% annual development for many regional newspapers. That’s enormous given the present market circumstances.

Whereas regional newspapers are rising, the English newspaper market is stagnating for the previous couple of years with no important development in income. Alternatively, the media homes are battling with rising prices of employees salaries and printing, to not point out different ancillary prices of protecting the enterprise up and working.

Therefore, most newspapers are freely sharing their employees with the digital variations of the media, a course of that began round 2001-2002. That is an train to control enterprise prices.

Proper now, the method is full.

Most newspaper reporters and sub-editors primarily work for the net portals whereas producing newspaper pages on the aspect. Just one or two newspapers nonetheless don’t share the desk employees due to the workload however in most others, you gained’t discover the separate set of reporters or sub-editors for the net portals. They’re one and the identical.

However the monumental workload that the net portals have introduced forth, has created a brand new breed of media employees, who’re neither reporters nor on the desk. They don’t do reporting they usually don’t edit copies both. They simply come to workplace and begin scanning the web with one eye firmly mounted on the social media updates of celebrities. When that’s being executed they begin scanning what different web sites are writing about. If there’s one thing, they really feel is getting page-views — they straightaway rehash it for their very own portal, with or with out attribution.

High quality is one other difficulty, however what’s most harmful about these new breed of “Journalists” is that they’re anonymous and faceless folks repeatedly churning out “content material” on the premise of a set routine, referred to as the Content material Calendar. The Content material Calendar is extra about amount than high quality. Because of this they’ve to supply a sure variety of articles, on a regular basis.

That is the place the issue begins.

Each day, there are a couple of 100 folks in Mumbai who’re churning out “content material” sitting of their air-conditioned workplaces social media and different web sites. They’re blindly copying the matter, including a headline and an image and off you go.

No, there aren’t any fact-checks, actuality checks and even sharing of duty. It simply cut-copy-paste and slam!

I do not forget that about a few months again, I acquired a name from Raveena Tandon, early within the morning a couple of report printed on a reputed newspaper’s on-line portal. Raveena was calling from the US and he or she had a quite simple question.

She had stayed awake within the lifeless of the night time in order that she may attain out to me.

She was sounding very upset.

She had put out a tweet about some anti-social components destroying meals and trashing them on the streets. She tweeted in opposition to them and mentioned that the anti-social components needs to be put in jail. In subsequent tweets, she clarified that she will not be in opposition to farmers however the anti-social components who’re destroying meals articles after snatching it away from farmers.

The newspaper — whereas copy-pasting from one other web site — hinted that Raveena had taken an anti-farmer stand and needs farmers to be jailed for destroying meals.

Raveena, who was within the US, was understandably upset.

She needed to talk to the editor of the portal and the involved reporter and are available on file about what she meant by the tweet and what precisely she needs to convey.

The state of affairs was this: The individual you might be reporting about is saying that her social media replace has been reported erroneously and he or she needs to come back on file to make clear her stand.

After quite a lot of calls to folks I knew within the newspaper, I may lastly get by to the shift editor who was heading the shift when the article about Raveena was put up. Once I defined that Raveena needs to make clear her stand, he handed over the cellular to the one who really put it up on the article on-line.

The dialog went one thing like this…

— Hello. That is Soumyadipta. Might I do know with whom I’m chatting with?
— Inform me what’s mistaken with the article.
— Might I do know your title?
— No.
— The article that you’ve put up is factually mistaken. The individual you will have reported on, needs to make clear about it.
— We have now picked it up from ***** (one other portal). Please ask her to speak to them.
— The opposite portal has issued a clarification. However she needs to talk to you instantly and on file. She will ship an e mail and even you may file the decision if you would like. Would you like an interview?
— No. She had tweeted about it and now she has deleted it.
— Sure, she has clarified and he or she has deleted it as a result of she was being trolled. She has clarified it on Twitter. Might you carry the clarification additionally?
— We gained’t change it.
— However isn’t this in opposition to Journalism? Aren’t you duty-bound to hold a clarification and a rejoinder, if they’re issued to you?
— I’m sorry. This can’t be executed. We won’t transfer the article and neither will we alter it.
— This can be a factually mistaken article and it’s going viral. It’s getting hundreds of page-views however it’s affecting Raveena Tandon. She is being subjected to vile abuses on Twitter. Request you to please carry her clarification too. It’s part of your responsibility. Whats up….

(The decision will get disconnected)

I referred to as up Raveena within the US and he or she was surprised? “Has journalism modified after you left?” she requested me.
I had no reply.

I didn’t hand over. I found out that the decision ought to have gone to a journalist and never a content material curator. So, the following name went to the editor-in-chief who was holidaying overseas.

A day later, the textual content of the article was modified. However the harm was already executed.

Raveena Tandon was scarred as she needed to endure two days of fixed abuse on Twitter.

This, my expensive associates, is an instance of what we name Bollywood Journalism, the place information and even celebrities don’t matter if a “content material” goes viral.

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